Crescendo Networks Gears Up for International Market Expansion

New EVP of Field Operations Appointment & Funding Secured to Match Growth Targets


MENLO PARK, Calif. – August 10, 2010 – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for web properties, announced today that John Williams has been appointed as EVP, Field Operations. In addition, new funding has been secured from Crescendo’s entire group of investors to fuel further International sales growth following great momentum in the US since moving its CEO and headquarters to the west coast last year.


"I am looking forward to filling a market need with technology that is a proven entity," said Williams. "My goal is simple; to elevate the ADC game with a top notch client list and a unified offering that is future proof, allows scalable growth and incorporates monitoring/analysis - unlike any rival product. The level of innovation alone will fuel our sales efforts."


John Williams brings 25 years of high tech experience including executive sales positions at F5 Networks, Swan Labs, and Network Appliance. At F5 Networks, John was responsible for the EMEA business, doubling sales in the region during his 3 years with the company. At Network Appliance, John held the positions of VP EMEA, and ultimately VP Worldwide Sales, Netcache Division, where he was instrumental in driving sales to just under $100M in less than 18 months.


“Our focus is not only to enter the newer markets but also to increase our product offering to those markets in which we are already established.” said Adoram Gaash, CEO for Crescendo Networks. “As a valuable business advisor for the past 12 months, he is certainly able to take Crescendo to the next level with force. His track record is proven and he is a seasoned veteran. Our superior technology combined with market demand, puts us in the perfect position for rapid growth. Data center consolidation, virtualization and cloud computing all provide a greater need than ever before for a purpose-build hardware appliance to make IT environments reliable during unpredictable peak events.”


About Crescendo Networks
Crescendo Networks offers the industry's only "future-proof" application delivery solution to support business growth in today's volatile online world. Our unified application delivery solution offers innovative HyperScale technology, cloud intelligence, and massively scalable processing for performance that knows no boundaries. The company’s products are used by many of the world’s most sophisticated and fastest-growing Web properties to ensure usability, facilitate rapid business growth, lower IT costs and capture additional revenue. For more information, visit


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Kristina O’Connell
Crescendo Networks
Tel (978) 404-2250