Israel’s Leading Telecommunications Company Optimizes Web Infrastructure with Crescendo’s AppBeat DC

MENLO PARK, Calif. – June 8, 2010 – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for web properties, today announced that 012 Smile Telecom deployed Crescendo’s application delivery controller for its advanced load balancing and server offload capabilities.


012 Smile Telecom Ltd. is the leading telecommunications company in Israel. Since 1997, the company has provided hundreds of thousands of customers globally with a wide range of communications services in telephony and the Internet. The company has established its place as an innovative leader with the most advanced technologies, commitment to national rates, and competitive service level adherence to the highest international standards.


“We are committed to providing the best online service possible to our global customers. As such, we have architected our infrastructure to ensure there is no single point of failure.  Implementing AppBeat DC has helped us to deliver on our goal of high availability and performance - as well as become more efficient,” said Nadav Habari, Data Center Manager for 012 Smile Telecom.


AppBeat DC is an application delivery controller that delivers optimal application performance while increasing server efficiency. Deployed on a purpose-built platform using dedicated hardware engines with parallel processors, AppBeat DC offloads processing-intensive tasks from servers and combines multiple acceleration features in one highly scalable appliance. Its unique, distributed architecture outperforms other solutions that experience performance degradation and resource contention when multiple features are enabled.


“By using Crescendo’s AppBeat DC, 012 Smile Telecom receives a variety of benefits, including availability, faster performance, and business continuity,” said Adoram Gaash, CEO of Crescendo Networks. “We’re very excited about the impact our technology has had on their business.”


About Crescendo Networks
Crescendo Networks accelerates and optimizes delivery of business-critical Web applications through the market’s best-performing application delivery controllers. A purpose-built hardware design with a massively parallel architecture enables Crescendo’s ADCs to outperform competing products under peak load with all features turned on, allowing servers to serve user requests even under massive HTTP traffic or extreme load. The company’s products are used by many of the world’s most sophisticated and fastest-growing Web properties to ensure usability, facilitate rapid business growth, lower IT costs and capture additional revenue. For more information, visit


Crescendo Networks, the Crescendo Networks Logo and AppBeat are trademarks or registered trademarks of Crescendo Networks in the U.S. and other countries. Other names may be trademarks of their respective owners.


Leah Stanton
Crescendo Networks
(650) 838-0330