Ringleader Digital Optimizes Mobile Advertising Network Performance with Crescendo Networks
- Crescendo’s AppBeat™ DC optimizes Ringleader Digital’s ad serving architecture, ensuring high performance, availability and scalability -
TEL AVIV, Israel & MENLO PARK, Calif. – January 20, 2009 – Crescendo Networks, Ltd., the recognized performance leader in Web application acceleration and optimization, today announced that Ringleader Digital, the only third-party mobile ad serving network, is using AppBeat DC to ensure high levels of performance, availability and scalability from its mobile ad serving architecture for advertisers and publishers worldwide.
Ringleader Digital extends the online advertising experience to mobile by enabling seamless advertising across multiple environments while also providing the analytics to track mobile advertising campaign performance in real time. Ringleader Digital provides publishers and advertisers with new levels of mobile advertising campaign control, flexibility and measurement to optimize the value of each mobile campaign.
“Ringleader Digital’s Media Stamp technology is driving the next generation of mobile advertising by providing advertisers and publishers with unprecedented targeting and analytics,” said Rick Landsman, CTO of Ringleader Digital. “To maintain high levels of performance, fault tolerance and scalability to support our customers’ robust campaign results information, we selected Crescendo’s AppBeat DC. The solution helps to ensure unparalleled performance and provides the flexibility that we need to support our rapid growth.”
Crescendo’s AppBeat DC provides high availability, scalability, acceleration and optimization for Web applications. Unlike competing solutions, AppBeat DC leverages the industry’s only purpose-built platform, uniquely designed for maximum performance and feature concurrency. By offloading servers from process-intensive tasks and optimizing the delivery of the application to users, AppBeat DC significantly improves overall application performance, security and availability while reducing datacenter costs.
“Ringleader Digital will continue to experience massive growth as the mobile advertising market expands, and with growth comes immense stress on its ad serving infrastructure,” said Adoram Ga’ash, CEO of Crescendo Networks. “By implementing AppBeat DC, Ringleader Digital is able to scale and capitalize on that growth without worrying about the performance, availability and future scalability of its ad serving network. Ultimately, it’s about ensuring a quality user experience for the mobile user, and we help Ringleader Digital deliver that.”
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